Pipeline metrics
CAC payback calculator
Model your capital efficiency and unit economics with CAC payback period, LTV to CAC ratios, and SaaS investor health benchmarks.
Last updated October 24, 2026
Include sales/marketing salaries, commissions, ad spend, and tooling.
Equivalent to $15,000 Annual Contract Value (ACV).
Pure SaaS averages 75–85%; services-heavy software ~60–70%.
1.2% monthly churn ≈ 13.5% annualized churn.
CAC Payback Period
12.3 Mos
Customer Lifetime Value (LTV)
$81,250
LTV:CAC Ratio
6.8x
Avg Customer Lifespan
83.3 Mos
Unit Economics Health Assessment
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